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Customer acquisition is expensive, and if you have a subscription-based model you only have to get a customer once. If you're relying on one-off payments, every
by kaikai 7y ago
Customer acquisition is expensive, and if you have a subscription-based model you only have to get a customer once. If you're relying on one-off payments, every transaction comes with acquisition costs.
- jakobegger 7y agoCustomer acquisition can be expensive, but that's not a given. If your product is good enough that people tell others about it, you might not have any customer acquisition costs at all. (I know that because I sell software and spend almost no money on marketing)