So long ago, in the dark days before 1991, bloggers would send their blog posts to centralized publishers who would collect all of these posts together and prin

So long ago, in the dark days before 1991, bloggers would send their blog posts to centralized publishers who would collect all of these posts together and print them on big sheets of paper every morning that they would bundle together and sell for a nominal fee to the blogers' followers. Because the subscribers weren't willing to pay the full cost of producing these papers, the publishers would let local business owners pay them to include their own blog posts advertising their business. The people reading these papers each day would learn about local businesses and events from these advertisements.