Fundamentally the platform (facebook, google, etc) the majority of folks use to connect with be the best one to market products and services on. The issue is t

Fundamentally the platform (facebook, google, etc) the majority of folks use to connect with be the best one to market products and services on. The issue is that these platforms change over time and across generations. In short, as firms, markets, and societies change so will effective marketing strategies. We can still bicker about whether or not FB has reached its high watermark. It looks like it has for Firefox users though.