> The fake celebrity scandal hinted at in the ad is the hook that gets people to click so they can be pitched on what appears to be a no-risk, product trial for

> The fake celebrity scandal hinted at in the ad is the hook that gets people to click so they can be pitched on what appears to be a no-risk, product trial for a small shipping fee, such as $4.99. Maybe it's different for people who didn't grow up on the internet, but this checks nearly ever box in my automatic this-is-a-scam heuristic. It reads as not even trying; it's practically a cliche at this point. Amazing that it still works at this scale.