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If LEGO doesn't protect their mark, they may lose the ability to protect it. That's trademark law 101.
by kordlessagain 7y ago
If LEGO doesn't protect their mark, they may lose the ability to protect it. That's trademark law 101.
- mintplant 7y agoUgh, no, it's not. This is a commonly repeated myth. The circumstances in which you could even possibly lose control of a trademark in this way (genericization, abandonment) are very narrow. A quick search brings up a more detailed explanation than I have time to type up tonight: https://www.eff.org/deeplinks/2013/11/trademark-law-does-not-require-companies-tirelessly-censor-internet https://www.eff.org/deeplinks/2013/11/trademark-law-does-not...