It's not a notice in just a paper. It's a notice in the paper of public record. Which in the UK is the London Gazette, that you are almost certainly never going

It's not a notice in just a paper. It's a notice in the paper of public record. Which in the UK is the London Gazette, that you are almost certainly never going to see in a newsagents. There are laws requiring notices in that publication, and IIRC it's still government owned. They publish notice of all laws, all insolvencies, all changes of name, new holder of certain public offices etc. I don't think there is any news or anything beyond the UK. I bet it would be 5x more if you had to take out an ad in the Times or Telegraph. :)