3 ms·
No idea about Mozilla but it's a large enough organization and user base that those 100 people could be working on: - Acquisition: Managing channels like searc
by bduerst 7y ago
No idea about Mozilla but it's a large enough organization and user base that those 100 people could be working on:
- Acquisition: Managing channels like search and social ads to grow the user base, upsell browser usage across devices, etc.
- Branding: Working on display and out of home media that reinforces values like privacy and security with how people think of Mozilla
- Partnerships: Working with other tech companies to co-promote or integrate directly (like Ubuntu, etc.)
- Product: Writing release copy, blogposts, etc for new feature launches, announcements, etc. and ensuring they highlight what users want
- Events: Having a presence at major tech events to showcase new product features, reinforcing the brand, making users happy, etc.
- PR: Working with media companies to share assets, messaging, and updates on releases, announcements, etc. to make sure referral moments (like this very article) are favorable