Actually it's very easy for a business to have values, those values just have to be those of the customer. Note that "customer" doesn't mean "user," the custom

Actually it's very easy for a business to have values, those values just have to be those of the customer. Note that "customer" doesn't mean "user," the customer is the person that pays you money. Sometimes user and customer is one in the same, but with regards to free (as in no purchase by the end user) software and services the customer potentially has a very different set of values than the user.