4 ms·

You know FB owns Instagram though right? Why do they care if you spend money there or on FB proper?

by e2021 7y ago

vageli 7y ago
> You know FB owns Instagram though right? Why do they care if you spend money there or on FB proper? Because the audiences are different?
- benj111 7y ago
  I don't follow. The audiences for Starbucks Latte and Cappuccino are different. Starbucks is indifferent whether you buy one or the other though.
  - tracker1 7y ago
    A better analogy would be Pizza Hut or Taco Bell ... They absolutely market both and some share space, that doesn't mean they each respectively don't care where the spend goes. If people are buying from Taco Bell, the Pizza Hut a block away may or may not shut down, and spending efforts will reflect those differences.
    - benj111 7y ago
      Ok that highlights the misunderstanding. My analogy would be that Yum Brands doesn't care whether you visit Taco Bell or Pizza Hut. In the same way Facebook (inc) doesn't care whether you visit Facebook or Instagram.
      - tracker1 7y ago
        Possibly, I'm unsure of their executive structure or internal culture, it could go either way.
      - munk-a 7y ago
        But, the marketers hired specifically for Facebook do care if you're going to Instagram more since it endangers[1] their product... Facebook Inc cares because one of it's branches is less worth in investing in but is happy the money you're spending is still within their product universe. I think that you're being a bit over simplistic, there is a lot of decision making based around company component performance, poor sales number within the Facebook native platform may influence more money being redirected to support Instagram which might end up as a personnel cut in an extreme circumstance. 1. Reeeeeally loosely defined, since AFAICT Facebook isn't going anywhere anytime soon.
        echelon 7y ago
        > 1. Reeeeeally loosely defined, since AFAICT Facebook isn't going anywhere anytime soon. I have an interesting approach. Maybe it falls flat on its face, but maybe it could work. Create a "liberally themed" Facebook clone and onboard a bunch of people during the run up to the election. Give them tooling under the guise of campaigning, but also get them to use Facebook like features. Ban any conservative thought or commentary. It's harsh, it's undemocratic, but it plays into the attack. Especially if you can drum up press coverage on Fox News. Hypothetically, a polarized platform could create a stir. Maybe liberals on Facebook get interested. Maybe it leads to a small migration. This furthers the right-leaning polarizarion of Facebook's userbase, causing more liberals to flee. Thermal runaway. This "Facebook is for Republicans" narrative is aided by the recent rumors that Zuckerburg has been meeting with Republican leaders about campaign advertising. If you completely brain drain Facebook of the liberal demographic and make it skew far right, are the engineers, predominantly liberals, going to continue to be excited coming to work to build that product? I think it's an interesting approach. It's far-fetched and kind of sneaky, but I'd love to see something like this attempted. It would prove a new vector of attack for entering the social space. Something that even Instagram might be vulnerable to.
        tracker1 7y ago
        Do it.. and good luck to you with that.
    - deleted 7y ago
      [deleted]
  - ratww 7y ago
    Folks... This is the most confusing thread I ever participated. In my post I just mentioned which beverage my customers prefer, I never implied that Starbucks is closing or should close...
    - benj111 7y ago
      Welcome to HN. :)
    - wayoutthere 7y ago
      Folks are confusing Facebook (the product) with Facebook (the company). Facebook (the product) is an absolute dumpster fire that is primarily used to spread propaganda that Facebook (the company) is unable and unwilling to stop. Facebook (the company) is doing just fine, because they quickly realized social media sites are basically dating sites, where each new age cohort attaches to a different one. That means Facebook (the product) can indeed be awful and not affect the company much since all the users just moved to Instagram.
OrangeMango 7y ago
I don't think FB cares, but if you are the one spending your own money, you probably care an awful lot.
- e2021 7y ago
  Yes, but the point op seemed to be making was that FB inc was in trouble because now instagram is the #1 choice instead of Facebook. This makes no sense - it all goes to the same bank account
  - ratww 7y ago
    > the point op seemed to be making Wait, are you talking about me? In my post I don't even hint at anything even close to that, I don't have any bias against Facebook, the company or the website. I'm not even talking about the future of Facebook AT ALL in the post. I'm just stating some metrics we gathered at my last workplace that might be helpful for people using social media. Are you sure you're not projecting, or being over-defensive?
deleted 7y ago
[deleted]
phkahler 7y ago
Youre right, but for an advertiser it's important to know where to spend the money. From their perspective FB and Insta are not of equal value.

You know FB owns Instagram though right? Why do they care if you spend money there or on FB proper?

by e2021 7y ago

You know FB owns Instagram though right? Why do they care if you spend money there or on FB proper?

> You know FB owns Instagram though right? Why do they care if you spend money there or on FB proper? Because the audiences are different?

benj111 7y ago
I don't follow. The audiences for Starbucks Latte and Cappuccino are different. Starbucks is indifferent whether you buy one or the other though.
- tracker1 7y ago
  A better analogy would be Pizza Hut or Taco Bell ... They absolutely market both and some share space, that doesn't mean they each respectively don't care where the spend goes. If people are buying from Taco Bell, the Pizza Hut a block away may or may not shut down, and spending efforts will reflect those differences.
  - benj111 7y ago
    Ok that highlights the misunderstanding. My analogy would be that Yum Brands doesn't care whether you visit Taco Bell or Pizza Hut. In the same way Facebook (inc) doesn't care whether you visit Facebook or Instagram.
    - tracker1 7y ago
      Possibly, I'm unsure of their executive structure or internal culture, it could go either way.
    - munk-a 7y ago
      But, the marketers hired specifically for Facebook do care if you're going to Instagram more since it endangers[1] their product... Facebook Inc cares because one of it's branches is less worth in investing in but is happy the money you're spending is still within their product universe. I think that you're being a bit over simplistic, there is a lot of decision making based around company component performance, poor sales number within the Facebook native platform may influence more money being redirected to support Instagram which might end up as a personnel cut in an extreme circumstance. 1. Reeeeeally loosely defined, since AFAICT Facebook isn't going anywhere anytime soon.
      - echelon 7y ago
        > 1. Reeeeeally loosely defined, since AFAICT Facebook isn't going anywhere anytime soon. I have an interesting approach. Maybe it falls flat on its face, but maybe it could work. Create a "liberally themed" Facebook clone and onboard a bunch of people during the run up to the election. Give them tooling under the guise of campaigning, but also get them to use Facebook like features. Ban any conservative thought or commentary. It's harsh, it's undemocratic, but it plays into the attack. Especially if you can drum up press coverage on Fox News. Hypothetically, a polarized platform could create a stir. Maybe liberals on Facebook get interested. Maybe it leads to a small migration. This furthers the right-leaning polarizarion of Facebook's userbase, causing more liberals to flee. Thermal runaway. This "Facebook is for Republicans" narrative is aided by the recent rumors that Zuckerburg has been meeting with Republican leaders about campaign advertising. If you completely brain drain Facebook of the liberal demographic and make it skew far right, are the engineers, predominantly liberals, going to continue to be excited coming to work to build that product? I think it's an interesting approach. It's far-fetched and kind of sneaky, but I'd love to see something like this attempted. It would prove a new vector of attack for entering the social space. Something that even Instagram might be vulnerable to.
        tracker1 7y ago
        Do it.. and good luck to you with that.
  - deleted 7y ago
    [deleted]
- ratww 7y ago
  Folks... This is the most confusing thread I ever participated. In my post I just mentioned which beverage my customers prefer, I never implied that Starbucks is closing or should close...
  - benj111 7y ago
    Welcome to HN. :)
  - wayoutthere 7y ago
    Folks are confusing Facebook (the product) with Facebook (the company). Facebook (the product) is an absolute dumpster fire that is primarily used to spread propaganda that Facebook (the company) is unable and unwilling to stop. Facebook (the company) is doing just fine, because they quickly realized social media sites are basically dating sites, where each new age cohort attaches to a different one. That means Facebook (the product) can indeed be awful and not affect the company much since all the users just moved to Instagram.

OrangeMango 7y ago

I don't think FB cares, but if you are the one spending your own money, you probably care an awful lot.

e2021 7y ago
Yes, but the point op seemed to be making was that FB inc was in trouble because now instagram is the #1 choice instead of Facebook. This makes no sense - it all goes to the same bank account
- ratww 7y ago
  > the point op seemed to be making Wait, are you talking about me? In my post I don't even hint at anything even close to that, I don't have any bias against Facebook, the company or the website. I'm not even talking about the future of Facebook AT ALL in the post. I'm just stating some metrics we gathered at my last workplace that might be helpful for people using social media. Are you sure you're not projecting, or being over-defensive?

deleted 7y ago

[deleted]

phkahler 7y ago

Youre right, but for an advertiser it's important to know where to spend the money. From their perspective FB and Insta are not of equal value.