They could go the AWS route, start high and decrease prices. Also they could combine this with discounts, such as if someone preallocates capacity for X month,

They could go the AWS route, start high and decrease prices. Also they could combine this with discounts, such as if someone preallocates capacity for X month, they get f(X) % discount. They should build a core customer base. Solicit feedback about what niche feature they would happily pay for. For example here's a GitLab issue that I think people would (might?) use: https://gitlab.com/gitlab-org/gitlab/issues/15536 https://gitlab.com/gitlab-org/gitlab/issues/15536 (provide a "lock service" or a queue with max concurrency gate and launch pipelines / jobs)