I don't mean to be glib but this is a surprise to who exactly? I only know Niantic from Pokemon Go (which requires your GPS to be enabled, presumably) and they'

I don't mean to be glib but this is a surprise to who exactly? I only know Niantic from Pokemon Go (which requires your GPS to be enabled, presumably) and they're owned by a company whose entire business model is data collection for targeted advertising. I'm not sure this is a particularly surprising outcome for a 'free' game if I'm totally honest.