Just like with brand-name-clothing pressure that parents say they face in the west, most of this pressure is self-imposed and opt-outable. Kids (and adults) wi

Just like with brand-name-clothing pressure that parents say they face in the west, most of this pressure is self-imposed and opt-outable. Kids (and adults) will always find superficial things to form identity around and parents are making them a disservice by reinforcing it. Today your kid could be bullied for their boring lunch box, next month it could be because the shape of their ears.