It doesn't have to be right from the get go. Hard is why it should get done. A free model doesn't really tell their business if there's actually demand and if

It doesn't have to be right from the get go. Hard is why it should get done. A free model doesn't really tell their business if there's actually demand and if people actually value it when supply is "infinite" when in reality it isn't. Guess a high price with some research for similar things and lower it iteratively. Def. see what sticks.