Any particular advertiser needs Youtube more than Youtube needs the advertiser. Youtube has a critical hold on the young adult market in particular. If Youtube

Any particular advertiser needs Youtube more than Youtube needs the advertiser. Youtube has a critical hold on the young adult market in particular. If Youtube just said, "if you don't like it, Pepsi, someone else can enjoy this ad space instead", what recourse would they have? In conclusion Youtube demonetizes because they want to and need an excuse.