It was Steve Jobs' "Thoughts on Flash" essay that really turned the tide on Flash. Flash, as a direct threat to the gigantic revenue stream that was the Apple S

It was Steve Jobs' "Thoughts on Flash" essay that really turned the tide on Flash. Flash, as a direct threat to the gigantic revenue stream that was the Apple Store, could not be put on the iPhone. I immediately saw that essay for what it was, and didn't pay much attention. Rather than say "Flash threatens Apple's revenue" Jobs' had to employ FUD. But within a day, Wired magazine published an op-ed masquerading as a factual article, hating on Flash; and never stopped that drumbeat. "Flash. Must. Die." it (literally) wrote. And then, it was a total pile-on. No "serious programmer" would go anywhere near it, nor admit that there was anything positive about it at all. One could not mention Flash without devs asserting loudly that it was "riddled with security holes" (always "riddled", always "security holes"). I learned some lessons that year, about tech, devs, corporations and people.