4 ms·
Death of the URL
- whacked_new 19y agoI believe the ad method described there is mostly unique to Japan. Most phones have internet access, and there are quick access keys to web search. The text box appears, and you type. So almost all ads involving websites show a text box with the keyword inside. I never looked into this, but I suspect vendors would pay for special keywords. Meanwhile, I doubt a business model that applies to Japan would immediately be useful elsewhere. The extensive train system in Japan means that ads placed in trains are guaranteed to be seen, and passengers have their hands free to press buttons on their phones. On the other hand, USA is all cars.
- youngnh 19y agoI think you're way off the mark. Advertising a keyword instead of a url is a much more effective way of directing users to a specific page on a website. AOL knew this, and when they were the dominant service provider tons of companies would direct you to their site through an AOL keyword. Today I still hear a lot of radio commercials encouraging listeners to get involved in contests by going to their websites and entering a keyword.
- whacked_new 19y agoyou are right; point taken. the thing is, well, as a casual observer, i have noticed that in USA, take tv ads for example, you would hear the company name repeated over and over. Overstock.com Bigredo.com hotels.com... blah blah. In Japan, I recall a higher frequency of ads, static and TV alike, go "search for blah." but yeah, i have zero research behind that claim.
- earthboundkid 19y agoActually, ads in Japan usually have a little black blob that looks like a checkboard barcode. If you point a Japanese cellphone camera at it, it interprets the barcode as a URL then loads up the page on your phone. If they're telling you to search for a keyword, then the idea must be "you know, later, when you're not looking at this ad with your phone in your pocket." …Or the company doesn't know where to find URL-to-barcode converter software, but that would be weird, because they paid for a pretty good looking ad apart from the lack of barcode.
- danw 19y agoI'm surprised the ad doesnt also contain a QR code of some kind. It's interesting to see the phone number url. A trade off between memorability and ease of entry. Looks similar to the approach I'm taking with Mobile Open ID where instead of user/email/password I have phone number and pin code.
- staunch 19y agoI'm in Japan and I notice URLs all over the place. Sure there's _way_ more mobile use here, but there's also a flood of .jp's too. That said, it's always good to keep in mind that millions of people get to google.com by typing "Google" in Google.
- chmike 19y agoThe other significant benefit is that the key word is written in japanese where URL are restricted to ASCII. Occidental people don't understand this huge problem. Arabs and russian people are facing it too. Imagine a web page in english for english people and you have to write an url in asian or arabe script to reach it! Would you be able to remember such url when seen in an advertisement ? The most surprising is that they didn't solved this problem yet. This situation won't last. Yes urls are death ... in the sense PG gave to this concept. The distributed information system (DIS) I am currently working on is planned to solve this.
- earthboundkid 19y agoI'm excited to hear someone is working on the problem do you have a link (err, um, you know) to what you have so far?
- chmike 19y agoI booked the name http://www.ditp.org http://www.ditp.org for it, but nothing is published yet. Here you have some more info [http://news.ycombinator.com/comments?id=21287] http://news.ycombinator.com/comments?id=21287]
- phil 19y agoHas been greatly exaggerated.