The next paragraph goes on to state they targeted 10.1 million people: In all, Harris Media created seven target groups, according to Canter, including mothers

The next paragraph goes on to state they targeted 10.1 million people: In all, Harris Media created seven target groups, according to Canter, including mothers (2.6 million targets), business owners (1.1 million), and working-class people such as union members (6.4 million). The detail about the 1% is pretty much a non-sequitur; I don’t really follow why that is even mentioned.