I suspect what they're trying to do is to carve out some sort of minimal response that doesn't anger anyone too much and hope that people forget about the whole

I suspect what they're trying to do is to carve out some sort of minimal response that doesn't anger anyone too much and hope that people forget about the whole thing soon. That's generally what always happened. I don't think I've seen a boycott that lasted long enough to hurt any of these companies too much. Maybe this one's different? I don't know. I do know that there are movements that are now consciously trying to drag them into the middle of the political issue to actively get them banned. They were at the wrong place in the wrong time, managing to fan some pretty bad flames and accidentally became a symbol people on the non-extreme ends of both political isles can agree with: the disingenuous corporation putting money above your freedom / others' human rights. All I suspect is, with each atrocity during the protests, Blizzard's name is going to come up in peoples' minds, even more so than other brands that messed up. It'll be interesting to follow this.