Free speech is about the government not punishing you for your expression, not that all speech should be without limit or repercussion in general. How would it

Free speech is about the government not punishing you for your expression, not that all speech should be without limit or repercussion in general. How would it possibly work if I couldn't be fired for insulting a customer at work, or telling them to shop at a rival instead. How would it work if news networks were required to broadcast my rant about whatever I want? Do I have to associate with the neo-nazi who wants me dead because I can't apply consequences for their speech? I agree that this case is an example of unjust consequences of speech, and I think Blizzard did the wrong thing. It is not the same as being arrested and convicted for it, and it's not that simple.