They are a private business means there is not legal impediment to what they are doing. They are free to do this all day long. That doesn't mean as an individua

They are a private business means there is not legal impediment to what they are doing. They are free to do this all day long. That doesn't mean as an individual I have to support them. There's no contradiction between saying there are free to do this, but I don't support it, or being against this but allowing some other actions to that shut down some categories of free speech. Not everyone believes in a blanket right to all speech in all situations.