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Thanks, didn't know that, I'd thought it was Blizzard China.

• alasdair_ 7y ago
  >Thanks, didn't know that, I'd thought it was Blizzard China. It effectively IS Blizzard China. NetEase run the servers for the games in China and handle all the IP messiness that comes with launching in that country. As an example: Amazon doesn't directly run AWS in China but instead has a partner firm that they work with but the brand is still AWS and the two are intimately tied together.
• falcolas 7y ago
  Net-Ease is Blizzard China. All of Blizzard’s sales and marketing must occur in partnership with NetEase; there is no other voice for Blizzard in China.
  • belltaco 7y ago
    Net-Ease isn't Blizzard China, they are a partner, not a subsidiary. Net-Ease is not owned by Blizzard.
• outworlder 7y ago
  > Thanks, didn't know that, I'd thought it was Blizzard China There aren't really western companies in China. They may retain the use of the name, but they have to use existing "partners". It's not like you can just rent an office and staff it, unlike almost everywhere else – heck, you can't even have a website there if you don't have boots on the ground. In this case, they are as close to being 'Blizzard China' as they can possibly be.