It's a healthy competition. Nothing wrong with that. If it's possible to get a product with the same functionality but for half of the price, why not? It will m

It's a healthy competition. Nothing wrong with that. If it's possible to get a product with the same functionality but for half of the price, why not? It will make iRobot Corp. even better (long term)! Not sure about price cuts but iRobot Corp. will def figure out how to balance margins the right way. Competitor's solution might be using cheaper materials with not as polished design (google's pixel vs Apple's iPhone analogy is perfect here) but there is definitely an inferior but still profitable market for that! At the end of all this consumers will end up with even better solution as a result of the healthy market competition.