That article seems to be more balanced shall we say, in terms of what was normal for which team. Toyota's engineering seems to be closer to production while BMW

That article seems to be more balanced shall we say, in terms of what was normal for which team. Toyota's engineering seems to be closer to production while BMW's seems to be closer to design. * I almost started to think if they had an infinite budget funding to the task of design. * And it seemed like the opinion from Toyota was that Toyota has a body style in mind at first but BMW lets the body style be influenced its contents. BMW's fundamental difference in approach was that they wanted to design a package, and from there they would naturally evolve a shape and size of the body from that packaging, a functionally oriented goal. ... Our company (Toyota) with my tenure and experience, the focus was always design elements being the priority. We would first spend a lot of time on the shape and appeal of the car from visual perspective ... But let the article speak for itself. I kept my quotes short.