Yeah that's IPNS as the GP suspected. It's definitely the hardest part of working on top of the IPFS ecosystem. Direct IPFS lookups are much, much better. On t

Yeah that's IPNS as the GP suspected. It's definitely the hardest part of working on top of the IPFS ecosystem. Direct IPFS lookups are much, much better. On the OpenBazaar project we're experimenting with a centralized IPNS record server that is used to provide a fast response while a real IPNS lookup is done in the background to ensure we're not censoring. Because records are signed the only thing we could do is censor newer IPNS records and serve old ones, but then nodes just revert back to the slower-to-update records like they had before.