3 ms·
Except that Groupon is a "people business", with lots of sales and support staff. This is antithetical to Google's culture. I'm not at all sure Google is goin
by ScottBurson 16y ago
Except that Groupon is a "people business", with lots of sales and support staff. This is antithetical to Google's culture. I'm not at all sure Google is going to win this battle. Will be interesting to watch.
- cristinacordova 16y agoGoogle has plenty of salespeople as is and has bought plenty of companies with a large number of salespeople (Doubleclick/Admob). They were also willing to take on Groupon's thousands of salespeople with the $6B offer.
- notahacker 16y agoProbably Googles competitive advantage over Groupon is that they ought to be less reliant on direct salespeople than Groupon were because of their existing visibility and customer base and the vast number of external marketing/SEO/design businesses that will happily recommend their customers try Google promotions for a small commission.