For even small communities within a large city, word of mouth is still huge. Very few people show up to the events I go to because they found it online. It's 95

For even small communities within a large city, word of mouth is still huge. Very few people show up to the events I go to because they found it online. It's 95%+ word of mouth. ("oh yeah, my friend Bob told me about it") It's no different for me. I rarely go to events I've seen only online. I also use word of mouth as a source. I'm going to an event this weekend because a coworker broadcasted they're speaking at it. I won't be able to see their talk due to a prior commitment but I'm going to see plenty of others thanks to knowing about it.