I can imagine that there are more than a few Oracle customers whose spend increases year-over-year because: 1) they have significant investment in the human ca

I can imagine that there are more than a few Oracle customers whose spend increases year-over-year because: 1) they have significant investment in the human capital side of Oracle, which is to say, Oracle DBAs on staff who are highly capable at keeping the lights on for their Oracle databases, but have little or no familiarity with alternatives 2) enterprise architects are required to get approval from their DBAs for the design of new systems, who won't approve non-Oracle databases that they can't support, so new systems get built with new Oracle databases 3) the financial cost of the additional databases is organizationally far enough removed from the design phase that Finance has no real power to say no, and anyway such enterprises have other areas of the business that are far more bloated grabbing Finance's attention, where the cost of additional Oracle licenses is a rounding error by comparison 4) Anybody at a high enough level to see why this is a problem has far bigger problems to deal with and so the situation persists. I doubt that apathetic enterprises are enough to make Oracle database a growth center overall when nobody in their right mind adopts it for new companies, but I doubt that all of their customers are looking for a migration exit.