Their format is: Something {positive adjective} is coming to {proper noun}. Enter your email and we'll put you on our invite list. Hipster: Something c

Their format is: Something {positive adjective} is coming to {proper noun}. Enter your email and we'll put you on our invite list. Hipster: Something cool is coming to New York. Enter your email and we'll put you on our invite list. RedishApp: Something hip is coming to Redis. Enter your email and we'll put you on our invite list. ---- I don't mind if they "stole" the design or not. It's a good thing to copy the thematic flow of successful sources. However, you can't deny that with near identical wording, and design its more likely that they did copy (even if its from a 3rd party source we can't see like say a design manual) and didn't happen to both independently create the design.