Craftsman used to be the middle ground between cheap and professional. That was a solid and useful niche to occupy. Then they got greedy and slid down to the

Craftsman used to be the middle ground between cheap and professional. That was a solid and useful niche to occupy. Then they got greedy and slid down to the cheap category, leaving no reason to prefer them over anybody else. And once you lose your reputation, it's impossible to get it back.