As an Australian I was very confused the first time I flew British Airways while I was on my way back home from the Netherlands to find that they proudly advert

As an Australian I was very confused the first time I flew British Airways while I was on my way back home from the Netherlands to find that they proudly advertise their buy-on-board menu as the "Marks & Spencer on-board menu". Having never been to M&S but having a vague awareness that they exist, I didn't know what to expect, other than to think that if I saw Qantas advertising a new menu "co-created with David Jones" I'd be rather suspicious. I've since been to a M&S and discovered their rather extensive food section which is rather better than the average Australian department store. (Of course, BA, like all other European airlines I've experienced, is distinctly average at best, and having to pay for M&S prepacked sandwiches is definitely part of that.)