>but surely they don't care or might even prefer that android and others get worse in that regard There are more levels than just their own direct position tho

>but surely they don't care or might even prefer that android and others get worse in that regard There are more levels than just their own direct position though right? Apple's more data/ad-driven competitors directly gain revenue from having more information. In some cases if Apple is able to shape standards themselves in favor of more privacy, their business model enables them to profit in that environment while it starves others of oxygen. Competitors can't just necessarily take the same privacy stance without suffering harm (and conversely, Apple can't fight battles on pricing or data-driven features like AI as effectively). Businesses seeking to alter the environment itself to match their strengths isn't unheard of and can make a lot of sense.