> They wouldn't make as much money if everyone clipped the coupon. I get on a basic level it's a form of price discrimination, it just seems unfathomable that

> They wouldn't make as much money if everyone clipped the coupon. I get on a basic level it's a form of price discrimination, it just seems unfathomable that this bizarre skeuomorph, totally dependent on a series of random historical developments, would actually happen to line up with the way to extract the most return from your customers and/or give them the best experience. But hey, I found the perpetual fake "50% off" sales at JC Penney's crazy making, and when they reversed that for more honest pricing they almost went out of business. I know I'm just shaking my fist at irrationality for no reason. It still bothers me though.