“667%” is not a great way to describe that price hike. It went from $9 to $69. If some critical drug costs $69, that doesn’t seem all that bad. Using the number

“667%” is not a great way to describe that price hike. It went from $9 to $69. If some critical drug costs $69, that doesn’t seem all that bad. Using the number “667%” is actually losing accuracy, for the sake of a big scary number.