Ten years ago,maybe. Today my techie friends are guarded (and the way everybody is correlating and analyzing everything, a single “throwaway” email is again a d

Ten years ago,maybe. Today my techie friends are guarded (and the way everybody is correlating and analyzing everything, a single “throwaway” email is again a decade past it’s usefulness as a construct), whereas my non techie friends are merely impatient and will go to buzzfeed to get their non-signup fun (rather than any conscious concern). So it’s mostly an attention span thing in my mind . Always ask yourself what is that signup/gate costing vs what is it gaining you. If you are losing X percentage of users for no identifiable gain, the question should be why is it there, not why should it be removed / why is it a big deal to somebody .