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Instead of intertwining the electric car project with the other Dyson core businesses, couldn't he have spun up a separate entity and raised funding? Seems like
by juanbyrge 7y ago
Instead of intertwining the electric car project with the other Dyson core businesses, couldn't he have spun up a separate entity and raised funding? Seems like it would be a very attractive investment considering his track record.
- codeulike 7y agoOr license the tech they had developed to other manufacturers. Maybe that will still happen.
- simonh 7y agoThe problem is the scale, as the article pointed out VW is putting $50bn into it, and still needs to partner with another manufacturer because that’s not enough. He went after the wrong end of the market. Tesla did it right. Start with a premium, high margin low volume sports car. Everything about that strategy plays to the advantage of a new entrant. Starting at the low price end means you have to go to massive scale from day one. Getting everything about that right, the first time, at huge scale is just not viable for a new entrant.
- benj111 7y ago"no price except an acknowledgement it would be more expensive than most" So they were starting at the premium end.
- simonh 7y agoI think that's more an acknowledgement of their inability to control costs.
- benj111 7y agoYou could say that about any expensive thing. The question is whether people would have been willing to pay more for a Dyson car. The fact that they got people to pay more for vacuums, fans, heaters and hair dryers suggests they would.
- rasz 7y agoI read some analysis suggesting whole Dyson car ordeal was a ruse to get outside investors to pay for Dyson Singapore infrastructure expansion.