4 ms·
Nope. WeWork is clearly the "go to" brand in the flexible office leasing category. Regus' brand is "has been".
by pbreit 7y ago
Nope. WeWork is clearly the "go to" brand in the flexible office leasing category. Regus' brand is "has been".
- manigandham 7y agoI don't see how two massive profitable companies with more members and locations and revenue are somehow worse as a brand than WeWork because of something as silly as a brand name. Perhaps WeWork is meant for those who look at such superficial details when dealing with office space but it's not the majority. Anyways whatever brand they had has transformed from asset to liability now when 75% of the valuation evaporated in 2 weeks. An overinflated bubble investment with no serious metrics or leadership is not clearly anything of reference.
- pbreit 7y agoYou should go read up on branding. On the financial side, yes, there's a tremendous opportunity to be hugely profitable. In 8 years, WeWork is now bigger than IWG after 30 years. Where do you think think the upside lies?