I would think that 3% is because there are other viable alternatives. Personally, I've paid for Pixelmator and Acorn on macOS because my needs are more about c

I would think that 3% is because there are other viable alternatives. Personally, I've paid for Pixelmator and Acorn on macOS because my needs are more about cropping, adding text, file format, levels, or color space changes--those apps seemed to pop up quickly and had features like hardware acceleration before Photoshop because they leaned on Apple's APIs. My industry is still heavily invested in Photoshop, so I'm already familiar with it and I don't have much of a need for digital painting. For digital painting I usually suggest people check out something like Krita or Affinity (they are already aware of Photoshop). I just don't have much firsthand experience with them since I felt like my needs were met with other software. Sidenote: After actually downloading Krita it is more Photoshop-like than expected. I'll check it out as a replacement for myself. There's also been a huge, but very rare, need for Photoshop at my job (we use Linux) which has always been a problem (usually in modifying textures where Nuke isn't a good fit). The current plan was to try and find a CS6 license and either dual-boot Windows or use WINE or to buy Elements. Gimp was always too much to ask of them. I'll see if Krita fits that need.