You have a different objective than the author of this article, who says > I’m not someone that “needs” to get the best deal - if what I’m buying has a coupon

You have a different objective than the author of this article, who says > I’m not someone that “needs” to get the best deal - if what I’m buying has a coupon then great, but I’m not going to change my purchases based on coupons The author will buy what the author will buy, and he may happen to get a discount if any coupons apply.