Thankfully, it's not my site - the name just happens to be "My Subscription Addiction" and I suppose I'm more of a hate-follower than a fan. Like many other wo

Thankfully, it's not my site - the name just happens to be "My Subscription Addiction" and I suppose I'm more of a hate-follower than a fan. Like many other women in their early-20s I subscribed to Birchbox when it first came out ~2012. Eventually I cancelled and told friends that it kind of felt like low-stakes beauty sample gambling. Of course they thought I was nuts so I googled "subscription box gambling addiction" and stumbled upon this site. None of my friends still have Birchbox subscriptions but following along on MSA I do think the boxes "target" a certain type of people/part of the brain. I get the impression there are a small number of people who spend a lot of money on several boxes as more of a hobby or entertainment than a convenience thing. They subscribe to a handful of boxes but only for 6-12 months before switching to a new box. Now that I'm thinking about it, I bet a subscription box of random subscription boxes would actually do really well...