I think the biggest reason why none of Googles social products worked out is they did not port data. I was a fairly regular user of orkut. I used buzz for a lit

I think the biggest reason why none of Googles social products worked out is they did not port data. I was a fairly regular user of orkut. I used buzz for a little bit of time. I really liked Wave. But every time I had to start at the beginning. When google launched buzz, then wave, and then Google+ it did not bother moving my data from orkut to subsequent products. So every time they launched a new product, I was far less excited about using it. I used Google+ for just cross promoting my then startup. This is the same reason I dont use picasa or google photos anymore. It became google photos and all the old links broke. So photos that were shared with my, I dont have access to them anymore. Where as facebook, all the content I created on it over the years was available with out any issues. Though I deleted my account a year ago for privacy reasons, I admired the fact that facebook understood how to treat user and their content far better than most companies.