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> The point of the SE was to bring down the price of a device with a more recent SOC. This was the original press release: https://www.apple.com/newsroom/2016/

by hrktb 7y ago

> The point of the SE was to bring down the price of a device with a more recent SOC. This was the original press release: https://www.apple.com/newsroom/2016/03/21Apple-Introduces-iPhone-SE-The-Most-Powerful-Phone-with-a-Four-inch-Display/ https://www.apple.com/newsroom/2016/03/21Apple-Introduces-iP... It's all about the 4" display

GeekyBear 7y ago
Yes, it had a 4 inch display because it was an updated version of the iPhone 5s, as the copy you linked to points out. >iPhone SE takes a beloved iPhone design and reinvents it The newer iPhone SE will also take an existing design and update the motherboard and SOC. If Ming-Chi Kuo's report is as accurate as it usually is, we're looking at a $400 device with an iPhone 8 body and iPhone 11 guts.
- danaris 7y ago
  You're looking at it from an entirely Apple-internal standpoint. "What makes this phone easy for us to make? What purpose does it serve for the company?" On the other hand, hrktb is looking at it from a consumer & marketing standpoint. "What is the unique selling point of this phone? Why should I buy this phone over a different iPhone?" The selling point was, and remains, the 4" screen. People's hands haven't grown in size in the past 4 years. They still want a 4" phone, because it's still a very sensible size.
  - GeekyBear 7y ago
    The selling point is bang for the buck. For $400 you get a device with an exceptionally high performance SOC that should get five years of of software and security updates.
- hrktb 7y ago
  I understand the iPhone 8 body report, but think Apple's attempt would be misguided if it's intended as a SE successor. To put it in perspective, the iPhone SE was announced in 2016, after the iPhone 6 (and ends up being the same generation as the 6S). The 4" is in the title because the new generation were all bigger screens. They didn't take any random existing design, but the "beloved" 5S, and the cost wasn't that different from a iPhone 6 for instance, which would boast better performance in almost any metrics (short of battery life perhaps). Just to point out the SE resonated with a very specific niche.
  - earenndil 7y ago
    The SE had much better battery life than the 6s.

by hrktb 7y ago

GeekyBear 7y ago

Yes, it had a 4 inch display because it was an updated version of the iPhone 5s, as the copy you linked to points out. >iPhone SE takes a beloved iPhone design and reinvents it The newer iPhone SE will also take an existing design and update the motherboard and SOC. If Ming-Chi Kuo's report is as accurate as it usually is, we're looking at a $400 device with an iPhone 8 body and iPhone 11 guts.

danaris 7y ago
You're looking at it from an entirely Apple-internal standpoint. "What makes this phone easy for us to make? What purpose does it serve for the company?" On the other hand, hrktb is looking at it from a consumer & marketing standpoint. "What is the unique selling point of this phone? Why should I buy this phone over a different iPhone?" The selling point was, and remains, the 4" screen. People's hands haven't grown in size in the past 4 years. They still want a 4" phone, because it's still a very sensible size.
- GeekyBear 7y ago
  The selling point is bang for the buck. For $400 you get a device with an exceptionally high performance SOC that should get five years of of software and security updates.
hrktb 7y ago
I understand the iPhone 8 body report, but think Apple's attempt would be misguided if it's intended as a SE successor. To put it in perspective, the iPhone SE was announced in 2016, after the iPhone 6 (and ends up being the same generation as the 6S). The 4" is in the title because the new generation were all bigger screens. They didn't take any random existing design, but the "beloved" 5S, and the cost wasn't that different from a iPhone 6 for instance, which would boast better performance in almost any metrics (short of battery life perhaps). Just to point out the SE resonated with a very specific niche.
- earenndil 7y ago
  The SE had much better battery life than the 6s.