4 ms·
It's also uncited. There are a few other articles that say the same thing (or more accurately, paraphrasing "the average customer at costco has a yearly income
by unlinked_dll 7y ago
It's also uncited. There are a few other articles that say the same thing (or more accurately, paraphrasing "the average customer at costco has a yearly income of $100k") and none of them are cited either.
I skimmed some investor documents/earnings call transcripts and couldn't find much discussion of what members are like from Costco themselves, just third parties.
I'm just a bit skeptical of that factoid. It smells funny.
- albedoa 7y agoCNBC cites 2017 data from Costco: In 2017, the most recent year Costco has data for, the average household income of the Costco member was $92,236. https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-customers-into-fanatics.html https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-cust... Regardless of your threshold for reliability, I would be much more interested in anything that demonstrates your claim that Costco is "a cross section of society from all income levels".
- albedoa 7y agocrickets