Often by selling Costco specific versions of things. For example, Google Wifi is normally available in 1 packs and 3 packs, but Costco offers a 4 pack. It's lit

Often by selling Costco specific versions of things. For example, Google Wifi is normally available in 1 packs and 3 packs, but Costco offers a 4 pack. It's literally just a 1 pack and 3 pack put into a bigger box, but it sells for $299 vs the 3 pack at $259.