3 ms·
iFixit has awesome marketing and PR skills. Their teardowns are in all gadget blogs every time Apple comes out with a new product, they know how to jump on the
by ugh 16y ago
iFixit has awesome marketing and PR skills. Their teardowns are in all gadget blogs every time Apple comes out with a new product, they know how to jump on the right topics and they are even able to set topics (blogs already picked the story up). Not even any topic (some companies would be happy if they could do just that), topics which are directly relevant to their business.
Oh, and they are also an awesome company (that certainly helps, too).
- funthree 16y agoThe claims made are that Apple did this in part because they knew the screwdrivers would be hard to find and/or overpriced so people wouldnt be able to get in. I kind of gathered the feeling there was going to be good hack to solve this, well, the article then goes on to try and sell me that very overpriced screwdriver No thanks.
- ugh 16y agoMeh. You can’t make everyone happy, some want to be contrarians just for the sake of contrarianism.