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This sounds like BS unless you have numbers. Shopping at Costco is like riding the NYC subway - it's a cross section of society from all income levels. Costco
by unlinked_dll 7y ago
This sounds like BS unless you have numbers. Shopping at Costco is like riding the NYC subway - it's a cross section of society from all income levels.
Costco saves people hundreds to thousands of dollars a year both in time and price. Shopping there isn't exactly a luxury experience.
I'd guess the fact you need to enter with a photo ID and they keep records on everyone entering/leaving with their names and addresses attached is a much bigger factor at loss prevention.
- agentdrtran 7y ago> Shopping at Costco is like riding the NYC subway - it's a cross section of society from all income levels. The linked article says this isn't true. "Unlike other discount chain customers, the majority of these cardholders are largely affluent ($100k+ income) and college-educated"
- unlinked_dll 7y agoIt's also uncited. There are a few other articles that say the same thing (or more accurately, paraphrasing "the average customer at costco has a yearly income of $100k") and none of them are cited either. I skimmed some investor documents/earnings call transcripts and couldn't find much discussion of what members are like from Costco themselves, just third parties. I'm just a bit skeptical of that factoid. It smells funny.
- albedoa 7y agoCNBC cites 2017 data from Costco: In 2017, the most recent year Costco has data for, the average household income of the Costco member was $92,236. https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-customers-into-fanatics.html https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-cust... Regardless of your threshold for reliability, I would be much more interested in anything that demonstrates your claim that Costco is "a cross section of society from all income levels".
- albedoa 7y agocrickets