"But it's obvious that for the next generation of cars, you're not going to compete unless you make a car electric from the ground up." I agree with you that t

"But it's obvious that for the next generation of cars, you're not going to compete unless you make a car electric from the ground up." I agree with you that there are deep, architectural improvements (skateboard design, multi-motor AWD, etc.) that come along with a clean-sheet design. Certainly I, as a consumer, want all of those things. I am speaking purely on a surface level - I want a BMW 7 Series (or a Range Rover or an A8 or whatever) that has the technology of an electric car underneath. I don't want some cutesy (or space-agey) i-mobile or e-car. I don't want a distinctive, different interior. I don't want weird space-age lights and colors.