Yea, that could be. At the time, the Leaf was just released, and The Tesla model S was on the verge of being delivered. To consumers, it felt like BMW wasn’t li

Yea, that could be. At the time, the Leaf was just released, and The Tesla model S was on the verge of being delivered. To consumers, it felt like BMW wasn’t listening to their customers. We just wanted a normal car that had an electric drivetrain and reasonable range. When the i3 debuted, its styling skewed towards the Leaf/Prius. A lot of people didn’t want a car that stood out like that. I think a not-insignificant part of Tesla’s success was that the Model S looks pretty normal.