Why would Amazon have incentive to deny the story if it were true? According to Bloomberg, the issue was discovered at an acquisition while they were doing due

Why would Amazon have incentive to deny the story if it were true? According to Bloomberg, the issue was discovered at an acquisition while they were doing due diligence, not in their own servers. If it were true, they should be screaming to anyone who would listen about how they're so serious about security that they go to these depths to find threats, and how you can't trust anyone who doesn't.