Highly misleading. A visitor is someone who visits a website perhaps 10 times or just 1 time. A user is someone who is using the website more regularly. The

Highly misleading. A visitor is someone who visits a website perhaps 10 times or just 1 time. A user is someone who is using the website more regularly. The value of a visitor is the percentage who convert into users * the value of a user or s/t like that.