LoveFilm also white-labels its service. List here: http://en.wikipedia.org/wiki/Lovefilm#Operate_rental_services_for_other_companies http://en.wikipedia.org/wi

LoveFilm also white-labels its service. List here: http://en.wikipedia.org/wiki/Lovefilm#Operate_rental_services_for_other_companies http://en.wikipedia.org/wiki/Lovefilm#Operate_rental_service... It would be interesting to know what proportion of LoveFilm's business is under its own brand, versus under these other brands, and whether amazon will continue to white-label the service long term.